Hansen & Jacob

Summary

- 2023

The redesign of the Hansen and Jacob webshop, known for its classic and exclusive men's clothing, focused on revitalizing its visual appeal with a more modern aesthetic while significantly enhancing its navigational functionality. Emphasizing user experience, the project aimed to streamline the browsing process, making it easier for customers to explore and purchase their premium products. 

Design

The design for Hansen and Jacob features classic and exclusive elements, using a palette of white and dark blue. Yellow and green accents add a modern twist. The layout and product presentation are simple yet sophisticated, highlighting the brand's identity.

Shop the look 

The shop the look functionality on Hansen & Jacob's webshop allows customers to shop for a complete outfit curated by the brand, streamlining the selection process. Customers can simply choose their sizes and add the entire outfit to their shopping cart with a single click.