Polecat

Summary

- 2022

Polecat's largest market is retailers, but they wanted to present their brand in their own channels as well. The website was chosen to display their product in all their simplicity and focus on what they are most recognized for, comfort, quality, and Gore-Tex materials.

In addition to the products, customer guides would play an important role to increase the comprehension about their product and the relevance of the website. 

Design

The design has a clean layout but with a twist which lets each component have an almost floating visual feel. The colors red, dark gray and light gray are Polecat signature colors and align symmetrically throughout the website.

The goal with this site was to let each shoe speak for itself and at the same time display different models and its variations clearly to every customer. 

The Denim Guide

The denim guide was a special part of the project, aiming to elevate Lager157’s big but carefully selected denim selection. The denim guide let the user explore each denim model individually. 

Because of the slim supply of products, Lager157 customers could familiarize themselves with the various models and delve into them in greater detail through the product hero image and descriptive product text.